Over the past ten years, the New Moon has built a loyal following by providing patrons with great food at reasonable prices in a laid back and unpretentious setting. When you enter New Moon, it’s pretty obvious that you’ve found a different kind of a coffee shop, and it’s definitely not “corporate coffee” that New Moon serves. Since 1999, the New Moon has been roasting and specialty blending its own coffee, and the cafe’s signature “MoonBeans” brand coffees have become a favorite of Aiken area coffee connoisseurs, winning two national awards for its coffee.